At a general level, my research interests are in applied social psychology, social influence, and quantitative methods. Recent projects have included studies of normative social influence, applications of social psychology to promote energy and water conservation, and studies of science training programs. I have a particular interest in quantitative methods, including longitudinal designs, tests of mediated processes, and meta-analysis. My research blends basic psychological science with applications to real-world issues. As an applied researcher, I have worked with a range of organizations, including the National Institutes of Health, U.S. Environmental Protection Agency, National Institute of Justice, World Wildlife Fund, and Keep America Beautiful.
- Applied Social Psychology
- Attitudes and Beliefs
- Helping, Prosocial Behavior
- Persuasion, Social Influence
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- Oskamp, S., & Schultz, P. W. (2005). Attitudes and opinions (3rd ed.). Mahwah, NJ: Erlbaum.
- McKenzie-Mohr, D., Lee, N., Schultz, P. W., & Kotler, P. (2012). Social marketing to protect the environment: What works. Thousand Oaks, CA: Sage.
- Schmuck, P., & Schultz, P. W. (Eds.). (2002). The psychology of sustainable development. Norwell, MA: Kluwer.
- Schultz, P. W., & Oskamp, S. (2000). Social psychology: An applied perspective. Upper Saddle River, NJ: Prentice-Hall.
- Schultz, P. W. (2011). Conservation means behavior. Conservation Biology, 25, 1080-1083
- Schultz, P. W., & Tabanico, J. T. (2009). Criminal beware: A social norms perspective on posting public warning signs. Criminology.
- Schultz, P. W., Khazian, A., & Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3, 4-23.
- Nolan, J., Schultz, P. W., Cialdini, R. B., Griskevicius, V., & Goldstein, N. (2008). Normative social influence is underdetected. Personality and Social Psychology Bulletin, 34, 913-923.
- Schultz, P. W., Nolan, J., Cialdini, R., Goldstein, N., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18, 429-434.
- Schultz, P. W., Shriver, C., Tabanico, J., & Khazian, A. (2004). Implicit connections with nature. Journal of Environmental Psychology, 24, 31-42.
- Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment of curbside recycling. Basic and Applied Social Psychology, 21, 25-36.
- Schultz, P. W. (2002). Knowledge, education, and household recycling: Examining the knowledge-deficit model of behavior change. In T. Dietz & P. Stern (Eds.), New tools for environmental protection (pp. 67-82). Washington DC: National Academy of Sciences.
- Schultz, P. W. (2002). Inclusion with nature: Understanding the psychology of human-nature interactions. In P. Schmuck, & P. W. Schultz (Eds.), The psychology of sustainable development (pp. 61-78). New York: Kluwer.
- Schultz, P. W., Tabanico, J., & Rendón, T. (2008). Normative beliefs as agents of influence: Basic processes and real-world applications. In R. Prislin & W. Crano (Eds.), Attitudes and attitude change (pp. 385-409). New York: Psychology Press.
- Schultz, P. W., & Kaiser, F. G. (2012). Promoting proenvironmental behavior. In S. Clayton (Ed.), Handbook of environmental and conservation psychology. Oxford University Press.
- Schultz, P. W. (2011). The cave of truth. Score, 23(2), 4. Available online at: http://www.apa.org/divisions/div5/scoreissues.html
- Conservation Psychology
- Graduate Proseminar in Social and Personality Psychology
- Graduate Statistics
- Introductory Statistics
- Social Psychology
Department of Psychology
California State University, San Marcos
San Marcos, CA 92096
- Phone: (760) 750-8045